ALLERGY-FREE HOSPITALITY
WITHOUT DISRUPTING OPERATIONS
SAFE+ is a human-first hospitality method that helps hotels build a reliable, predictable and allergy-safe breakfast experience without disrupting daily operations.
Reducing uncertainty, improvisation and risk on your procedures.
Creating clarity for your staff.
Creating trust for guests with a food allergy
It delivers measurable commercial value through better reviews, higher satisfaction and increased bookings.
SAFE+ is available to a limited number of premium hotels each quarter.
WHAT IS SAFE+
SAFE+ is a structured system that makes allergen safety:
Safe for guests with food allergies
Clear for staff
Maintainable for management
Commercially valuable for the hotel
It combines hospitality, safety and efficiency into one method
built on 4 foundations.
THE 4 FOUNDATIONS
1. KNOWLEDGE
Your entire team understands exactly what is safe, what is not, and how to communicate it with confidence.
2. TRANSPARANCY
From suppliers to buffet presentation, everything becomes clear, traceable and predictable. Across any shift.
3. CROSS CONTACT CONTROL
Simple, practical procedures that reduce hidden risks without slowing down operations.
4. REASSURANCE
Guests with a food allergy feel safe, welcome and taken seriously, which elevates their entire stay.
HOW WE IMPLEMENT SAFE+ IN YOUR HOTEL
SAFE+ is a guided transformation for hotels that want to deliver a safer, more confident guest experience around food allergies.Our process combines assessment, auditing, on-site coaching, and continuous measurement.
1. ASSESSMENT
& WEBSITE REVIEW
Before anything, we want to make sure that SAFE+ is the right fit for your hotel. This assessment reveals:
Your current allergen communication level
Breakfast buffet risks
Team knowledge and confidence
Operational gaps
Along the assessment we scan your website to see if the efforts you currently make are easily visible for people with food allergies.The assessment and website review will give your hotel an initial score and recommendations.
2. BENCHMARK AUDIT
This audit provides a full, external view of how safe and welcoming your hotel is today for guests with food allergies.The audit includes:
Mystery guest review of your breakfast buffet
Cross-contamination and zoning analysis
FOH communication check.
Review of current workflows and SOP's.
Identification of high-risk areas.
A practical report with improvement priorities
With this audit we establish the baseline for your SAFE+ implementation
3. SAFE+ IMPLEMENTATION
SAFE+ is our full service.
Over 90 days, we work closely with your teams to install a complete, hotel-wide allergen safety system.You receive:
SOPs for the kitchen , buffet, FOH, storage and service.
Redesigned buffet architecture built for clarity, prevention and guest trust.
Team training for both kitchen and Front of house.
Communication scripts for safe, confident guest interaction.
Risk-reducing workflows that complement your current operation.
A SAFE+ certification upon completion
SAFE+ becomes fully operational inside your hotel — not as extra work, but as a structured way to elevate both safety and guest experience.
4. MEASURE SUBSCRIPTION
For hotels that want to maintain consistency year-round, our Measure subscription provides:
Access to our platform to store your allergen information easily and access your scripts easily.
1 mystery guest per season (4 per year)
Quarterly reporting and recommendations.
Extra coaching hours for your team and new hires. (8 hours included).
This service is specifically designed to measure the transformation and continuous improvement.
WHY SAFE+ EXISTS
People with a food allergy rarely travel with peace of mind. They plan more, ask more, double-check more and often feel like a burden.SAFE+ exists to give them back a sense of freedom and trust.
Not through theory or heavy protocols.
But through a clear, calm and structured breakfast experience that is reliable every day.
SAFE+ DOES THIS:
workflow disruption
complex systems
unnecessary investments
It strengthens your existing operations rather than replacing them.
THE RESULT
Guests feel more relaxed and taken care off.
Staff feels more certain and less stressed
More positive reviews from travel parties with food allergies.
More bookings from a growing group of travelers.
Your breakfast becomes a signature strength of your hotel.
SAFE+ creates a hotel where everyone feels the added value.
THE SAFE+ FRAMEWORK
The SAFE+ framework contains 6 building blocks
1: Complete Allergen Clarity
Clean, reliable allergen data for every product and preparation
2: Optimised Buffet Structure
A breakfast layout that prevents mistakes and cross-contact.
3: Operational procedures
Simple rules that maintain safety without slowing down service.
4: Staff training
Hospitality-first communication and confident allergen handling.
5: Guest Experience Design
A breakfast flow that makes guests feel safe without drawing attention.
6: Visibility & reputation
A clear, trustworthy message that positions your hotel as allergy-friendly.
SAFE+ is a professional, maintainable system — not an extra layer of work.
THE SAFE+ ASSESSMENT & WEBSITE REVIEW
This is your first step for gaining clarity on your current allergen-safety performance.
It evaluates your breakfast operation across:
Allergen Communication
Buffet structure
Supplier transparancy
Staff knowledge
Operational risks
Cross-contact exposure
Current communication on websites
You will receive:
An assessment score.
A tailored recommendation.
THE SAFE+ ASSESSMENT
The SAFE+ Assessment is the first step for hotels that want clarity on their current allergen-safety performance.
It evaluates your breakfast operation across:
Allergen Communication
Buffet structure
Supplier transparancy
Staff knowledge
Operational risks
Cross-contact exposure
You will receive:
An assessment score.
A risk snapshot.
A tailored recommendation.
THE SAFE+ ASSESSMENT
The SAFE+ Assessment is the first step for hotels that want clarity on their current allergen-safety performance.
It evaluates your breakfast operation across:
Allergen Communication
Buffet structure
Supplier transparancy
Staff knowledge
Operational risks
Cross-contact exposure
You will receive:
An assessment score.
A risk snapshot.
A tailored recommendation.
Your SAFE+ assessment is under review.
Thank you for completing the SAFE+ assessment.
I personally review every submission to ensure I have all the right information.Within 24 hours you will receive:
Your SAFE+ score.
An operational risk snapshot.
Some recommendations based on your answers.
See if your hotel is qualified for a mini-audit.
I look forward to reviewing your hotel's answers.Tim Agon
Founder of SAFE+
Each assessment gets handled personally because guest trust & allergy safety are too important to automate.